Person Centered Messaging for Physical Health Conditions

In today's ever-evolving healthcare landscape, it's crucial that we focus on care that extends beyond treating physical conditions. Our approach emphasizes "Whole Person Care," addressing the physical, emotional, and social aspects of an individual's health. We'll explore the importance of tailored health communication strategies and delve into Social Determinants of Health (SDOH) to ensure our network delivers the best care possible.

Effective Messaging Strategies

Finding the right way to communicate can indeed prove to be a complex endeavor. When we engage in conversations and absorb new ideas, we strive to integrate this information into our pre-established mental frameworks. Given the profound nature of some of our work, even seemingly harmless expressions can carry significant complexities. Even individuals with a high level of self-awareness may struggle to convey this contextual understanding. To facilitate effective communication with patients, let's explore some examples of antiquated messaging as well as contemporary health messaging. 

Antiquated

Statements to Avoid

Contemporary

Best Practice Statements

Physical Health is the only way to better health.

"Regular exercise is important to live a healthy lifestyle."

There are multiple dimensions of health.

"Taking care of your physical, emotional and spiritual needs is important to your wellbeing."

Weight is the end-goal of health. 

"Balance your calorie intake with physical activity to manage your weight."

Health is weight neutral.

"Nourish your body with foods and activities you enjoy."

Health Communication: The Key to Personalized Care

One message does not fit all. We must emphasize that understanding your audience is paramount. Our diverse patient population encompasses a rich tapestry of cultures, beliefs, communities, and environments. Crafting meaningful and effective messages begins by considering these aspects. Always engage with your audience to ensure that your message resonates and aligns with their beliefs and needs.

We also advocate for meeting people where they are in their health journey. Effective messages should be practical and realistic, fitting within your audience's lifestyle. This not only enhances engagement but also increases the likelihood of positive behavior change. Remember, small steps can lead to significant improvements.

Here are some resources to learn more about Whole Person-Centered Health Messaging: